There is a new wave of researchers, designers, and businesspeople that are moving forward with UCD ... or maybe breaking it (depending on your perspective). Taking a neutral stand when delivering products based on users' current goals is not enough ... how can we positively affect behavior with the products that we produce? This article is a great primer on Persuasion, Catalyst, and Performance Design.
Design with Intent - design mind on GOOD - GOOD
"As designers, we don’t always have the courage or the opportunity to look honestly at the impact of the decisions we make."